Marketing

Our Experience

At BidVantage, we bring a wealth of experience and success to the marketing sector, particularly within the public sector realm. With a track record of over 30 successful bids, we have consistently helped our clients secure marketing and event contracts for government departments and execute targeted advertising campaigns. Our deep understanding of the unique needs and challenges of public sector marketing sets us apart in this specialised field.

Expertise and Experience

Our proficiency spans a wide range of marketing services, enabling us to provide tailored bid writing services that cater to the specific needs of each project. Our expertise includes, but is not limited to:

  • Comprehensive Marketing Strategies

  • Event Planning and Execution

  • Targeted Advertising Campaigns

  • Digital Marketing

  • Public Relations

  • Social Media Management

  • Brand Development and Management

  • Market Research and Analysis

  • Content Creation and Copywriting

  • Multimedia Production

Whether you're a boutique agency specialising in niche marketing services or a full-service marketing firm, we have the knowledge and experience to support your bidding goals in the public sector.

Framework Support

The marketing sector, particularly within the public sector, relies heavily on framework agreements and council opportunities:

  • Crown Commercial Service (CCS) Frameworks: We have deep experience with CCS frameworks, which are a primary avenue for marketing opportunities within the government sector.

  • Council Opportunities: We are adept at capitalising on one-off marketing opportunities offered by local councils, providing a broader landscape for our clients to showcase their services.

  • Framework Understanding: Our team has in-depth knowledge of how marketing frameworks operate, including the qualification criteria, pricing structures, and service standards required.

  • Strategic Approach: Leveraging our insights into CCS frameworks and our understanding of council procurement processes, we position your marketing services to meet the specific demands and opportunities presented by these channels.

How We Can Help

Tailored Bid Strategies: We develop customised bidding strategies that highlight your agency's unique strengths and address the specific requirements of each framework or tender.

Creative Excellence Articulation: Our team crafts high-quality, compelling submissions that effectively communicate your creative capabilities, strategic thinking, and proven results.

Compliance Assurance: We ensure your bids meet all regulatory and compliance requirements, including data protection, accessibility standards, and framework-specific criteria.

Competitive Pricing Strategy: We assist in developing competitive yet sustainable pricing strategies that align with public sector budgets and your business model.

Innovation Showcase: We help you articulate your innovative approaches to marketing, such as use of emerging technologies, data-driven strategies, or integrated campaign models.

Social Value Demonstration: We support you in effectively communicating your social value proposition, an increasingly important aspect of public sector contracts.

Case Study Development: We assist in crafting powerful case studies that demonstrate your ability to deliver impactful marketing campaigns for public sector clients.

Ongoing Framework Support: Beyond initial framework applications, we provide support for call-offs, mini-competitions, and service expansions within existing frameworks.

Market Intelligence: We keep you informed about upcoming marketing framework opportunities, changes in public sector procurement practices, and sector trends that could impact your business.