Winning Bids with Social Value: A Guide for Remote/Digital Organisations
For remote and digital organisations, effectively demonstrating social value can be the tipping point between winning and losing a bid. But how can organisations without a physical presence compete with local businesses that are deeply rooted in their communities? This guide explores the challenges and provides strategies to help remote and digital organisations excel in the social value aspect of bidding.
The Rising Importance of Social Value in Bidding
Social value refers to the broader impact an organisation has on society, beyond its commercial activities. Governments and large corporations increasingly require bidders to demonstrate how their operations contribute positively to communities, the environment, and societal well-being. A strong social value proposition can significantly boost a bid's success, making it imperative for all organisations to excel in this area.
Challenges Faced by Remote/Digital Organisations
1. Perceived Lack of Local Impact
Remote organisations may be viewed as less capable of delivering local social benefits due to their absence of physical operations in the area.
2. Difficulty Showcasing Tangible Contributions
Without on-the-ground initiatives, it can be challenging to provide concrete examples of social value creation that resonate with local stakeholders.
3. Limited Awareness of Local Needs
Understanding the specific social and economic needs of a community is harder when not physically present, potentially leading to less targeted or impactful initiatives.
4. Competition with Established Local Entities
Local organisations often have longstanding relationships and a proven track record within the community, giving them an edge in demonstrating social value.
Strategies to Overcome Challenges
1. Leverage Digital Platforms for Social Initiatives
Utilise technology to implement programs that benefit the community remotely. For example:
Virtual Education and Training: Offer online workshops, webinars, or courses that enhance local skills and employment prospects.
Digital Inclusion Projects: Provide resources or support to improve digital literacy and access within the community.
2. Partner with Local Organisations
Form alliances with local nonprofits, charities, or businesses to co-deliver social value projects. This approach:
Enhances Credibility: Shows a commitment to the community through established channels.
Combines Strengths: Leverages local knowledge with your organisation's expertise.
3. Customise Social Value Proposals
Tailor your social value offerings to address the specific needs and priorities of the community or sector. Research local social value frameworks and align your proposals accordingly.
4. Highlight Global Social Impact
Emphasise the broader social contributions your organisation makes on a global scale, such as:
Sustainability Practices: Showcase eco-friendly policies and their positive environmental impact.
Corporate Social Responsibility (CSR) Programs: Detail ongoing CSR initiatives and their outcomes.
5. Demonstrate Economic Contributions
Even as a remote entity, your organisation can contribute economically by:
Hiring Locally: Commit to recruiting local talent for project-specific roles.
Supporting Local Supply Chains: Engage local suppliers or service providers where possible.
6. Use Testimonials and Case Studies
Provide evidence of successful social value delivery in other contexts. Testimonials from previous clients or partners can strengthen your credibility.
Competing Against Local Organisations on Social Value
1. Emphasise Innovation and Expertise
Remote organisations often have access to cutting-edge technology and global best practices. Position your organisation as a bringer of innovation that can enhance local social value initiatives.
2. Offer Scalable Solutions
Demonstrate how your social value proposals can be scaled up or adapted over time, offering long-term benefits beyond the immediate project scope.
3. Commit to Long-Term Engagement
Show a willingness to invest in the community over the long term, not just for the duration of the contract. This could involve:
Ongoing Support Programs
Continuous Skills Development Initiatives
Periodic Community Engagements
4. Provide Assurance of Accountability
Establish clear metrics and reporting mechanisms to track social value outcomes. This transparency can build trust and showcase your commitment to delivering on promises.
Integrating Social Value into Your Bid
1. Align with Bid Requirements
Carefully analyse the bid documents to understand the social value criteria. Ensure your proposal directly addresses each requirement with specific, actionable plans.
2. Use Clear and Measurable Objectives
Set out clear goals and key performance indicators (KPIs) for your social value initiatives. This makes it easier for evaluators to assess the potential impact.
3. Incorporate Local Insights
Demonstrate an understanding of local issues by referencing community plans, local government strategies, or recent social research.
4. Present a Strong Governance Framework
Outline how your organisation will manage and deliver social value initiatives, including roles, responsibilities, and oversight mechanisms.
5. Highlight Past Successes
Include examples of previous bids where your social value proposals contributed to successful outcomes, especially if they resulted in positive feedback or repeat business.
Conclusion
For remote and digital organisations, excelling in the social value component of bids is not just about meeting requirements—it's about standing out in a crowded field. By proactively addressing the challenges and strategically leveraging your organisation's strengths, you can present compelling social value propositions that resonate with evaluators.
Remember, winning bids often come down to the details. A well-crafted social value proposal that demonstrates genuine commitment, innovation, and understanding of local needs can be the decisive factor that sets your organisation apart.
Embrace the opportunity to make a meaningful impact, and let your social value initiatives showcase the true potential of your organisation—both in delivering exceptional services and contributing positively to society.